Hi I'm Katrina, I love to make ideas come to life. Every brand has a story to tell that not only engages, influences, and delights its audience but also delivers measurable business goals.
I have worked on international projects in the US and Europe for McDonald’s, European Commission, Zurich Group, Allianz, WIPO, EPO, Reading Rainbow, Industry, U-Turn Barcelona and more. Throughout my work experience my responsibilities varied but were not limited to from the following:
Conduct studies to understand users’ mental models, behavior, language & needs.
Uncover business requirements and ideas through workshops.
Analyze systems and review analytics to identify usability issues and adapt requirements.
Test all aspects of product interaction to provide qualitative and quantitative requirements.
Translate findings into actionable insights and recommendations for business, designers and developers.
Coordinate design and interaction teams.
Interpret conducted research into a visual solutions.