BeMix

Role: Lead UX Designer

Deliverables:  User Research, Competitive/Comparative Analysis, Personas, Site Map, Mobile wireframes, Usability testing 

Competitive analysis

Who is the competition? What are they doing right? How can we make Be Mix different?

 

Personas

For this applications I had to keep in mind two personas, the influencers creating content and the consumer who views and purchases product. 

Influencer

Fashion Influencer Elaine, 26

Background/Behavior:

Challenges/Pain Points:

Needs/Goals:

 

 

 

Consumer

Kyana, 27, Graduate Psychology Student

Background/Behavior: 

Challenges/Pain Points:

Needs/Goals: 

 

User Flow & Sitemap

Sketches & Ideation

Consumer View 

Influencer View

Prototype

Usability Testing