Role: Lead UX Designer
Deliverables: User Research, Competitive/Comparative Analysis, Personas, Site Map, Mobile wireframes, Usability testing
Who is the competition? What are they doing right? How can we make Be Mix different?
For this applications I had to keep in mind two personas, the influencers creating content and the consumer who views and purchases product.
Fashion Influencer Elaine, 26
Kyana, 27, Graduate Psychology Student
User Flow & Sitemap
Sketches & Ideation